Well, let me tell ya, folks been jabberin’ ’bout Harley Davidson, sayin’ it’s goin’ belly up in 2024. But hold your horses! Don’t go sellin’ your leather jackets and bandanas just yet.
Now, I ain’t no fancy businesswoman with a big office, but I can read the papers, ya know? And they’re sayin’ Harley’s had a bit of a rough patch. Money’s been tight, like a new pair of shoes after a rainstorm. They say the company ain’t makin’ as much money as they used to. Somethin’ ’bout profits bein’ down, way down, almost half of what they made last year.

- They talk about “revenue” and “consolidated earnings,” sounds like a bunch of mumbo jumbo to me.
- But what it boils down to is, they ain’t sellin’ as many bikes, and they ain’t makin’ as much money on each one they do sell.
Heard tell they even shut down that big factory in Pennsylvania, not once, but twice in the last couple of years! That ain’t good, no sirree. Folks need jobs, and them bikes gotta get built somewhere.
Now, some folks are sayin’ it’s ’cause them young whippersnappers don’t want big ol’ Harleys anymore. They’re all about bein’ “eco-friendly” and savin’ the planet. Want somethin’ that sips gas like a hummingbird, not guzzles it like a thirsty cow. And they want it cheaper too! Harleys, well, they ain’t exactly known for bein’ cheap.
But don’t count Harley out just yet. That company’s been around longer than I’ve been eatin’ grits, and that’s sayin’ somethin’. They’ve seen tough times before and come out swingin’. They ain’t just sittin’ around twiddlin’ their thumbs, neither.
Heard they’re cookin’ up some new plans, got some new bikes comin’ out. Tryin’ to get them youngsters interested, maybe makin’ some smaller, cheaper bikes. And they’re tryin’ to get folks overseas to buy ’em too. Spread the Harley love, ya know?
It ain’t gonna be easy, though. Competition’s tough out there. Lots of other companies makin’ bikes, and they’re all tryin’ to get a piece of the pie. But like I said, Harley’s been around a long time. They got a name, a reputation. And they got a whole lotta folks who bleed Harley orange and black.
So, is Harley goin’ out of business in 2024? I don’t reckon so. They might be wobblin’ a bit, like a rusty old bicycle, but they ain’t fallin’ over yet. They got some fight left in ’em. They just gotta figure out how to get back on track. Gotta give folks what they want, at a price they can afford. And they gotta convince them young’uns that a Harley ain’t just an old man’s bike.
It’ll be interestin’ to see what happens. I’ll be keepin’ my eye on ’em, that’s for sure. And if I see a good deal on a Harley, well, maybe this old lady will finally get herself a hog. Just gotta find a helmet big enough to fit over my curlers!

Anyways, that’s the long and short of it, as far as I can tell. Harley’s in a bit of a pickle, but they ain’t done yet. They gotta work hard, make some changes, and maybe, just maybe, they’ll come out on top.
Time will tell, as they say. Time will tell.
Tags:Harley Davidson, Motorcycle, Business, 2024, Sales, Financial, Outlook, Future, Company