Okay, so I’ve been following this Mayweather vs. McGregor thing for a while, and it’s been a wild ride. It all started when I heard they were gonna do a four-city promotional tour. I thought, “Man, this is gonna be huge!” I immediately started to plan how I could make the most of this.
First, I dug into the details. They were kicking things off in Los Angeles, at the Staples Center, on July 11th. I marked it on my calendar. This was the place where the circus officially began. I started to collect every bit of info about this event I could find online.
Then I started to think about the business side of it. I mean, this fight was set for August 26th in Las Vegas, and it was clear it was gonna be a cash cow. I knew Mayweather Promotions was behind this, and those guys are serious about their money. From what I read, Mayweather’s team, with Al Haymon, has been raking in the dough for years. They’ve apparently made over $350 million and generated over a billion in pay-per-view revenue. That’s insane!
I also looked into what the fighters were gonna make. Mayweather, around $300 million, and McGregor, about $100 million. Not too shabby, right? And McGregor, that guy’s the highest-paid athlete in the world in 2021, according to Forbes. He’s got a sweet deal with Reebok, pulling in about $5 million a year from that alone.
So, I started to connect the dots. This promotional tour wasn’t just about hype; it was a strategic move to boost those numbers even higher. Each city they visited was a chance to rake in more cash, more sponsorships, more everything. It was a business spectacle as much as a sporting one.
I made a simple plan to follow their tour:
- Collect Data: I gathered all the public information about the tour dates and locations.
- Analyze Revenue Streams: I looked into how much money they were making from various sources like pay-per-view, sponsorships, and ticket sales.
- Track Social Media: I followed their social media accounts to see how they were promoting the fight and engaging with fans.
- Document Everything: I kept a detailed record of all the numbers, the hype, and the business moves they made.
By the end of the tour, I had a pretty good picture of how this whole thing worked. It wasn’t just about two guys punching each other; it was a masterclass in event promotion and business strategy. This whole experience taught me a lot about how big events like this are planned and executed. It’s all about the Benjamins, baby!
My main takeaway?
These guys know how to put on a show, both in and out of the ring. And they know how to make a ton of money doing it. It was a crazy, fascinating ride, and I’m glad I got to see it all unfold from a business perspective.
