Okay folks, let me walk you through exactly how I helped local businesses in Moses Lake crank up their sales last month. No fluff, just what I actually did step by step.
Starting With Brain Dumping
First thing Monday morning, I grabbed my notebook and drove around downtown Moses Lake. Wrote down every single business type I saw – cafes, hardware stores, that big craft shop near the lake, even the tire place by the highway. Took pictures of their storefronts too, especially the ones with empty window displays.
Asking The Real Experts
Stopped for coffee at Pioneer Corner and straight-up asked Sarah (the owner): “What’s bleeding you the most customers right now?” She said people walk right past her specials board. Later at Ace Hardware, Mike told me his weekend workshops get zero signups even though he puts flyers by the register.
The Lightbulb Moment
Sitting by the lake that night, I realized everyone was doing disconnected stuff:
- Social media posts with no clear deals
- Printed signs rotting in windows
- Loyalty cards nobody carries
They needed simple, screaming-fast promotions anyone could understand in 3 seconds.
Testing Like Crazy
Next day I made Mike at Ace try three things:
- Painted “FREE DRILL BIT WITH EVERY DRILL PURCHASE – JUST ASK!” on his front window with washable paint
- Had him shout “Ask me about Saturday’s wrench workshop!” to every 3rd customer
- Left bucket of $5 off coupons at the diner across the street
For Sarah’s cafe, we:
- Slapped “2 BREAKFAST BURRITOS = $10 CASH” on her door
- Made her regulars text “COFFEE” to her phone for a buy-10-get-1-free punchcard
- Hung giant arrows pointing to the specials board
What Actually Worked
Checked back after one week. Mike sold 17 extra drills and filled his workshop. The diner coupons brought 12 new customers. Sarah doubled burrito sales and now has 43 regulars texting her. The arrows? Didn’t do squat – people just followed the painted signs.
Biggest lesson? Moses Lake folks respond to stupidly simple offers right in their face. Fancy marketing? Save it for Seattle. Here it’s all about putting the deal in their path and making it impossible to miss.
